Women are still being left out of the debate!
This was obvious at the February 29, 2012, screening of MissRepresentation, presented by Media Action and the Carleton and National Chapters of Equal Voice at the Canadian Museum of Nature in Ottawa.
Joining us were several Members of Parliament, including Michelle Rempel, Mylène Freeman, Dr. Carolyn Bennett, Judy Foote, Judy Sgro, and Elizabeth May. Ottawa Councillor Diane Deans also attended, and all spoke movingly after the film.
Such a large audience suggested not that the battle hasn’t been won, but simply that the campaign for equality continues. Indeed, the movie’s message was clear: “In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty and sexuality, and not in her capacity as a leader.”
Stories from teenage girls and provocative interviews with politicians, journalists, entertainers, activists and academics shook the audience and armed them with a new perspective. Following the screening, Media Action officially launched its Rant contest, asking women to offer up a rant on camera, in two minutes or less, about whatever media message, trend, program, or commercial bugs them!
Our job at Media Action is to keep up the pressure on broadcasters, regulators and advertisers to eliminate gender stereotypes. It is to work with media across Canada to ensure that the voices, images and concerns of all Canadian women and girls are accurately and fairly reflected. It is, above all, to educate Canadians on issues surrounding media sexism.
Speaking of “the debate”, we hope you’ll participate in our Video Rant Contest across Canada! We’re giving away great prizes! The winner will receive an iPad2, and two finalists will receive either a Smart Phone or an iPod! See this page for more details.