Media Action Média completes the Finding Words program to empower young women through media literacy

Finding Words Project

Finding Words Project

Ottawa, ON – 6 November 2012 – Media Action Média (MAM) is pleased to announce the completion of this year’s new media-arts and storytelling program, Finding Words. The Finding Words program empowers young, racialized newcomer and immigrant women by training them to produce media content with realistic portrayals and narratives, inspired by their own experiences.

For more information, please read our press release, or visit our blog New Words New Voices.

Media Literacy Week

Media Literacy Week is an annual event that takes place the first week of November. Co-lead by MediaSmarts and the Canadian Teachers’ Federation, the week puts a spotlight on the importance of digital and media literacy as a key component in the education of children and young people.

Its goal is to promote digital and media literacy as key components in the education of youth and to help young people develop the critical thinking skills necessary for active and informed engagement with media. Find out more at #MLW2012 @mediasmarts

Behind the Headlines: Could This Anti-Bullying Campaign Make It Worse?

Former president of Media Action, Shari Graydon, provides input on beauty brands that have anti-bullying campaigns:

Can a cosmetics company make a sincere plea to stop bullying and plump up the customer’s pout or zap a zit? Or are these token donations — made by companies whose marketing strategies tend to reinforce teens’ fixation with physical appearance — suspect?

“Yes,” says Shari Graydon, author of In Your Face: The Culture of Beauty and You and past president of Media Watch, now Media Action, the leading Canadian organization that critiques the portrayal of women in the media.

“By creating images that have been graphically altered to represent ideas of physically unattainable perfection, [beauty companies] feed the kind of insecurities that lead to critical judgment of others on the basis of how they look,” Graydon told us.

Rampant insecurities and low self-esteem — never more potent or more linked to physical appearance than in teenage years — can help create a bully or a victim. The effort to fight bullying with lip gloss might seem ironic — like a fast-food chain donating profits from burger sales to combat childhood obesity.

Read the full article on beauty brands battling bullying at HuffingtonPost.

“Keep Her In The Game” Campaign Hits the Mark

Keep Her In The Game


We love this PSA from the Keep Her In The Game campaign by the Women’s Sports Foundation:



What if girls and women didn’t feel so much pressure to focus on their appearance, or how appealing they are to others, and could instead focus on their talents?

What if more women focused on their skills, passions and potential instead of what they looked like?

What if media messages aimed at girls could inspire them instead of limit them?