Event – A Quota for Quoting: Addressing the Absence of Women Sources in the Media

Shari Graydon of Informed Opinions will be debating about the absence of women sources in media on May 14 at the University of Toronto. Register now to reserve your spot!

Date: Wednesday May 14, 2014 | 05:00 PM – 07:00 PM

  • Shari Graydon, Founder and Catalyst of Informed Opinions
  • Margaret Wente, Writer at The Globe and Mail and one of Canada’s leading columnists
  • Elena Cherney, Canada Bureau Chief and Global Resources Editor at the Wall Street Journal
  • Tracie Crook, Chief Operating Officer and President of MT Services at McCarthy TétraultMODERATOR: Lisa Kimmel, General Manager, Edelman Toronto

Topic: A Quota for Quoting: Addressing the Absence of Women Sources in the Media
Desautels Hall (2nd floor, South Building) | map
Rotman School of Management, U of Toronto,
105 St George Street
Location: Toronto
Cost: $24.95 plus HST per person (includes panel discussion and networking reception)

To say women are quoted less often than men in Canadian media would be an understatement.

The Facts

  • Women make up only 20% of guest commentaries in Canada’s largest daily newspapers and 30% of experts on national talk shows;
  • A study of Canada’s two largest English-language newspapers found a 5 to 1 ratio of male to female opinion; and,
  • Men were authors of 90% of the hard-news commentary in these papers.

Source: Steve Paikin, Inside Agenda Blog

The Journalist’s Perspective

Journalists state it is difficult to find qualified women to speak on many topics and women often decline to be interviewed, but that a women’s perspective would enhance the quality of their reporting.

The Issue

Ownership of your professional brand should be a priority for every senior executive. When women decline offering their perspective in the media, they are delegating away authority of their own expertise and relinquishing control of their personal brand. On a larger social scale, without gender diversity, media coverage is lacking in its variety of perspectives and ideas. Additionally, without female spokespeople and industry experts, there is a scarcity of visible women role models for the next generation.

The Question

If women are not seen as experts in the media, will Canada ever see a business landscape that is both prosperous and equitable? Will a quota force the fix?

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