Informed Opinions

Informed Opinions, a project of Media Action, amplifies women’s voices for a more democratic Canada.

We work to ensure diverse women’s perspectives and priorities are equitably integrated into Canadian society.

We motivate and train women to make their ideas more accessible to a broader audience and increase their impact. We deliver dynamic, interactive and practical workshops, engaging presentations, and professional editing support. And now, through Informed Opinions’ ExpertWomen database we’re making it easier for journalists, conference programmers and others to find diverse women able and willing to offer commentary on a wide range of issues.

Women constitute more than 60 per cent of university graduates and hold senior positions in many industries. Their visible leadership – as provincial premiers, university presidents, national news anchors – speaks to the gains made in recent years.

And yet women’s perspectives still remain seriously underrepresented in public discourse.

Recent research has found that women’s voices make up only 29% of those being heard on the air or quoted in print in Canada. hat reflects a mere 7% shift in the past two decades. The absence of women’s insight undermines democracy and denies Canada access to the analysis and ideas of many of its best and brightest.

Qualified sources sharing context and ideas through the news media can have a significant impact on society’s policies and priorities. Their informed opinions can help to shape public attitudes and determine how governments spend tax dollars. It is also clear that those organizations and countries making effective use of women’s contributions are more competitive overall, and enjoy a higher quality of life.

Our goal is to ensure that women’s perspectives and priorities are equitably integrated into Canadian society. You can help. Join the database, sign up for the journalists’ mailing list, or donate.

Learn more about the project at

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