Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It’s the ability to bring critical thinking skills to bear on all media—from music videos and web environments to product placement in films and virtual displays on NHL hockey boards. It’s about asking pertinent questions about what’s there, and noticing what’s not there. And it’s the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content. (Definition courtesy of the Media Awareness Network, a great source of valuable information and resources.)
Media Action has a long history of supporting media literacy. We believe the skills involved are as important today as the ability to read and write. Over the past three decades, our staff and volunteers have developed print and video resources for teachers and delivered thousands of presentations and workshops in schools and at conferences. Contact us if you’d like to book a speaker or learn more.